My Portfolio
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Sales Enablement for Top Tech Company
Worked with a content studio team to produce over 300 sales assets for a major tech company. Our collaborative efforts provided sales teams with clear guidance on how to sell products and services, increasing sales in cloud services, SAAS, and laptops.
Copywriting for AI Capabilities Campaign
Partnered with UX writers and designers to optimize a B2B app's content, enhancing user engagement with wearable tech features. Our teamwork boosted user interaction and improved their wellness outcomes.
UX Writing for B2B App
Teamed up with marketing and design colleagues to create an e-book, social media content, and email marketing campaigns for a leading AI cloud solution for businesses. Our comprehensive strategy highlighted new AI capabilities, positioning the company ahead in AI.
Website UX for Healthcare Company
Led the content efforts in the redesign team for a senior healthcare website, collaborating on analysis, copy, and design in Figma. Our joint efforts improved navigation and the shopping experience, driving increased site traffic.
Storytelling Workshop for Wellness App
Facilitated a product storytelling workshop, engaging multiple stakeholders. Our collaborative effort resulted in a cohesive product narrative, enhancing the app's market presence.
Website UX for Credit Card Provider
Guided a team to redesign a credit card provider's website, identifying low conversion causes and developing a new strategy. Our team’s prototypes, my copy, and content changes led to a higher conversion rate.
Collaborated with the coffee shop team and customers through interviews and sessions to understand their customer base. Our collective efforts led to a rebrand and a new digital strategy, boosting sales both online and in-store.
